Challenge 07

A campaign for community spirit

2007 -

In 2007 we wanted to do a performance related to the parliamentary elections. As the campaigns roared we were disgusted by the way all parties were addressing only majority groups, promising them more welfare and an easier living.

Together with performer and activist Ellen Nyman and TV GLAD, a TV station managed by disabled, we then ran a campaign for three disabled people working at the TV station – Nikolaj, Vibeke and Amir. Their ambition was to address all the minorities ignored in the major campaigns. Thanks to a great effort by a group of volunteers, Nikolaj, Vibeke and Amir, we managed to collect enough signatures to actually appear on the ballots.

The happening – somewhat surprising – made the strong discrimination on ‘not-normals’ very visible in the Danish medias. The national broadcast company DR showed interest in the campaign, however, they did not want to feature disabled people on air. A decision that made the TV station reflect on their policies and finally – after the elections – had them invite Nikolaj, Vibeke and Amir to appear on most prestigious interview program for a talk on minorities, elections & politics and the way ‘ugly’ minorities are deliberately hidden away in Denmark.



Concept and campaign Jeppe Kristensen, Ellen Nymann, Tue Biering, Lars Werner Thomsen, Jesper Michelsen, Mikkel Holmbäck, Henrik Marentius, Amir Becirovic, Nicolai K. Mittet, Vibeke Baden Laursen.